Is this news relevant to your company? Sure it is...you just need to decide what part of the Whole Foods acquisition story is MOST relevant to your company and competitors. What part of the Amazon strategy can you clone today at reasonable cost? Winners today are companies that re-define good decision making and execution every day using facts found in their customer data. “What’s working? What’s not?" You can identify the companies losing profits and market share too. Are you satisfied with your results today? If this news doesn't inspire you about an action plan, then I'm not sure what will:

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